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The Newsletter Becomes Fortnightly

The Newsletter Becomes Fortnightly
19 Sep 2005

For nearly three years, I have been writing and sending this newsletter out on a weekly basis. I have a subscriber base of several hundred, and I could usually look forward to a few good sales every Monday morning when the newsletter arrived to its destinations. Lately, as you probably have noticed, I am taking longer and longer getting each newsletter out. Seems as though it gets ever-harder to produce it every Sunday, and more often than not, we skip a week anyway. Now that my sales are fortnightly instead of weekly, it now makes more sense to send the newsletter out with the new sales rather than every week.

Also, I am not listing as many new products as I used to, and I am running out of gemstones to profile in the Stone Fun Facts! So each newsletter seems to contain less and less actual content. I've recently felt that I am just repeating the same information every week, and that the newsletter is getting boring.

So starting next Sunday, I am going to deliberately change the newsletter from weekly to fortnightly (every two weeks). I am hoping that this small regular lag in issues will help each individual issue to be more interesting in news and content. Look for your regular Sunday issue this week (with the new batch of sales), then the every-other-week schedule will officially start.




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