When I first opened my eBay store about two years ago, and started this newsletter almost as long ago, the plan was to use weekly sales to increase traffic.  The thinking was, if you didn't particularly like this week's sale, it would be over soon and there'd be a new one in a week, so you could always look forward to something new just around the corner.  For a long time this was a really great idea.  Until recently, Mondays were my biggest sale days, with the regulars swarming in for the new sales as soon as they were announced.

     Recently, while my sales keep increasing overall, I have seen less enthusiasm for the weekly specials.  There have been several weeks where I haven't gotten a single sale related to the special.  In fact, some weeks, people will buy everything BUT whatever is on special!  Because of this, I have decided to extend each special for TWO WEEKS instead of one, to get more mileage out of each one.   I love thinking up new sales, but the effort involved with changing prices, changing the sale announcement pages on my website and eBay store, and keeping up with the latest deals has been harder as the business workload increases. 

     So starting today, each sale will be fortnightly (that's "every two weeks" for the less poetically-inclined!).  This includes the regular sale, the Insider's Sale, and the Penny Sale.  (Yay, you'll have an extra week to look for that!)  Last week's Opal sale will continue for one more week.  Hopefully this new system will make a little less work for me so that I can spend more time listing new items!

     One last thing of note: While the sale will last two weeks, I will still get the newsletter out every week.